Corporate Social Responsibilities (CSR)

Social Responsibility

Corporate Social Responsibility

Responsible investment is a cornerstone of SPA’s philosophy. Corporate Social Responsibility activities are led by Group CSR Department. SPA is actively engaged in the development of communities across Myanmar and involved in a number of social projects that directly impact our communities.

CSR Strategy
Social Responsibility activities have always been at the forefront of Serge Pun & Associates (Myanmar) Co., Ltd (SPA), First Myanmar Investment Co. Ltd (FMI - A Public Company) and Yoma Strategic Holdings Ltd. It is an integral part of the Group's mission. The Group lasting legacy will be our contribution to Myanmar and the impact we make on the communities where we invest.

The CSR strategy focuses to contribute to the development of the country in a meaningful way in addition to running a successful and responsible businesses. The Group's goal is to invest in a sustainable manner, making sure the Group's activities positively impact the environment and improve the livelihoods of local communities.
The corporate CSR framework is divided into internal and external components. Internal component relates to anti-corruption procedure, environment, health & safety policy, human rights policy, employment policy, etc. and forms part of internal corporate governance. External component relates to the greater society which includes projects of philanthropic nature that help with community development. The Group CSR Report 2016 - 2017 can be downloaded here.

The following are key highlights of the Groups CSR activities:

Group Flood Relief Efforts
FMI, SPA and YSH were actively involved in providing relief to those affected by the 2015 floods in Myanmar. Mobilizing both human resources, financial resources, logistics, as well as much needed equipment and medicine in order to achieve a multi-faceted approach to providing aid. The Group’s flood relief team distributed water filtration systems to villages around the Myauk Oo area of Rakhine State. The distribution of the Sawyer PointOne Water Filters was essential to the flood relief and recovery efforts. The Sawyer PointOne filters were able to filter 2,454 litres a day and last for 5- 7 years. The Group also provided medicine, clothes, frozen and non-perishable foods, and medical assistance to flood victims.

The Group’s airline undertook multiple flights to provide emergency aid, to Sittwe, Rakhine State. This area is one of the worst affected by the floods. Aid relief items were unloaded and distributed to the surrounding areas.


Responsible Business Seminars and Workshops
In June 2014, FMI, SPA and YSH agreed to coordinate with Myanmar Business Coalition on Aid (MBCA) in delivering the Group’s CSR activities in Myanmar, mainly in the education sector, providing “Responsible Business Practices” as the main platform. Beneficiaries were SME owners and their management teams, through public seminars and workshops. These Seminars and Workshops continued into 2015. In 2015, we were able to hold 3 seminars and 3 workshops with over 800 attendees.

Yoma Yangon International Marathon (YYIM)
Along with the Yangon City Development Committee (YCDC), the Group has been holding a yearly marathon since 2013. Aiming to inspire athletes and connect communities, both locally and internationally, the marathon brought together 4000 runners in 2015. Our yearly marathons aim to bring together an international crowd of runners, supporters, volunteers, corporates and the community through a mutual passion for running.

A new philanthropic component was introduced for the 2015 marathon whereby all the marathon registration fees were donated to chosen charities. Charity funds raised from the 2015 marathon were donated to improve the livelihoods of the children residing and educated at the Su Taung Pyae Youth Development Centre in Thanlyn Township, Yangon. Providing access to clean water through a state-of-the-art purification system and supplemental education created a brighter future for the more than 1,500 children being taken care of there, providing them an opportunity to flourish and develop in a healthier and safer environment.
YCDC Non-Profit Child Day Care Centre for Low Income Citizens also received a donation to help supplement its vital work in providing early childhood care and kindergarten education to over 100 children across six Yangon locations.

A donation was also made to the Aung Za Bu Youth Development Centre in Sin Chan Village, Koh Mhuu Township, which provides education for 1,044 students, many of whom are orphans from conflict affected areas.


Community Light Centers Initiative
In October 2015, along with Jebsen & Jessen (SEA) Southeast Asia, the Group decided to start a Community Light Centers Initiative to help bring light to 100 villages with completely renewable, solar powered energy. The first of the planned light centers was established in Ngar Zin Yine Village in upper Myanmar, which was not connected to the national grid system. The Group and Jebsen & Jessen decided to build the community light center at the local school and soccer ground, being one of the village’s main social centers. They provided the school and community with 4 solar panel LED floodlights, new goal posts and new soccer field layout as well as a playground for very young children.

Implementation Phase
In the middle of 2015, the CSR Department held CSR workshop sessions for entity heads, management teams and supervisors of the entities of the Group. These sessions provided them with implementation procedures, knowledge, and work plans in order to fully uphold corporate responsibility within the Group and externally with other stakeholders. The following topics were the main focus of these sessions:

Value of SR and CSR

  • Profit, People and Planet
  • How to make our SR programs into CSR programs
  • Identify Stakeholders and Minimize Conflicts
  • Who are your Stakeholders and How to Work with Them Closely
  • How to Measure Your Impact towards your CSR on all 3 P’s (people, planet and profit).
  • The Implementation of the 10 UNGC Ten Principles
  • Identifying a Signature Program that Fits Your CSR’s goal

Throughout this period we were able to education 56 entity managers. For in depth information on each Group entity’s CSR initiatives, please see their respective websites.